Buddy Blake breaks down exactly what's happening in the Wilmington NC real estate market in June 2026 — from aggressive pricing strategy and the four-sale rule to cash buyers flooding in from high-cost states and what a potential global calm could mean for local inventory and demand.
Episode Summary
Hi, my name is Buddy Blake. I'm a real estate agent in Wilmington, North Carolina, and I just wanted to catch you up a little bit about what's going on in the Wilmington and surrounding Southeastern North Carolina coastal areas. School is out in many places. Most areas down here, they're out now. Last week was one of the last public school systems to get out and school is starting to sequentially week by week, get out in the Northeast. I'll put our beaches up against most anybody's beaches other than maybe the Turks and Caicos. They have some amazing beaches and water. Otherwise, what we're seeing is much like most of the country, we're seeing serious home owners who are interested in selling that are listening to their agents, they're pricing their house correctly. The homes are selling in a matter of days and sometimes weeks, but days, if they really get serious. My attitude is don't price your house with a big pad in it to come down. It's better to go aggressive and either at or below the market price. And then if you just get offers that aren't workable, you turn them down. It's not a big deal. You're not obligated to sign any offer. So I would rather turn down offers than not get any offers. And that's a big difference right now, because if you've got a house and you're not getting showings and you're overpriced, unless there's some other problem with your house and your location, it's just you're overpriced. And that's not what home sellers want to hear, but a real good, true and straightforward agent is going to share that with them. Now, I will tell you that we are finding you got to sell a property four times. Now you got to sell it to the buyer, which is typically starts online.
You've got to sell it to the agent, which the buyer's agent, because what that is, is after the buyer finds it typically online, they call their agent or they send them a link to the property. They go show it to them. So there's two. Then once you get it under contract, assuming you come to terms, that's just one little part of the battle these days. Then you've got to sell it to the home inspector and get through that process. And then you've got to sell it to the appraiser if there's a loan involved. Fortunately, if we're in an area where we're seeing more and more cash purchases because our target buyers are coming out of areas that the cost of living is so much higher, the housing is so much higher, the taxes are so much higher, they sell their house there and they come down here and pay cash. So we're seeing that more and more, especially in certain neighborhoods where it was really designed for one level living, for folks that don't want to do stairs, but still want to be close to things and have some amenities and a social neighborhood that's active, but not too active, if you will, at least that's my deal with homeowners associations and things like that. They're great for protecting the consistency of the community, but I am not a nosy body and I'm not a fan of nosy bodies. But with all that said, if you're interested in selling your home, whether it's here in Wilmington or quite honestly, anywhere in the United States, I am having conversations and kind of coaching folks all over the country. Not that I'm some know-it-all guru, but I've been doing this almost 30 years and we've sold somewhere between 4,000 and 5,000 properties. So I do have a lot of knowledge that I'm happy to share. Again, it's not because I'm smarter than anybody.
else or anything like that, it's really probably because I screwed up more than anybody else and I've failed and I've learned from those failures and I still make mistakes sometimes, but I am very good at contract to close. Our contract to close ratio is extremely high. Rarely do we lose one. Although I did lose one about a month ago on a property. That was my own property, nothing I could do about it. The buyer lost their job and they were getting financing. So it just happened, but that was my own property I was trying to sell. So now I'm trying to sell that and I'm taking the medicine that I share with buyer or sellers as I'm making, uh, I'm getting the price in line all the time because the market is shifting around. Uh, we are having more conversations with homeowners that bought their home in 23 and 24 and they, you know, it's been flat since then. So the conversations are different. If you bought your house in 2020 or before, everybody's happy. You're making tons of money. You got lots of equity. You are in a great position, but if you bought your house in 23 and 24, it's not that you haven't had any appreciation. It's just not enough to quote make money or, and especially if you've done some stuff to it, cause you did it for your own interest and you don't always get dollar for dollar back for that. But I really would love to have a conversation with anybody thinking about it. We're going to be reaching out to folks that are utilizing our website more and more every day, especially our, some of our home valuation tools that they're using. And we're going to be reaching out to you, uh, myself and my assistant and my wife too, cause she works in here. She handles all the paperwork and keeps me straight and accountable. Her name is Erin, if you'd like to know. And if you're from New Jersey, we have a common bond. She is from Wayne, New Jersey, and we've moved most of her family down here now. So we know that pathway.
And I am from Wilmington. I'm a, I'm definitely a local, but I am not anti-Jersey by no means. I love some Jersey people, uh, especially my people. Anyway, thank you so much. If you have any questions at all, don't hesitate to reach out. I just want to send a quick video out, get it on my blog and just make sure everybody is aware of what's going on right now in June of 2026, because it could be a completely different picture in July or August once this war calms down, because then if that calms down, we are going to see probably a significant increase in activity and you're not going to be able to get the deals that you want and we'll probably be back into multiple, a lot of multiple offer situations because there's no lack of demand for folks to be here. It's just, sometimes people just haven't been able to make whatever happens wherever they are happen first. Thank you so much. Have a great day.
About the Host
Buddy Blake
Buddy Blake Real Estate
Wilmington, NC
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