Episode 198

Grand Strand Housing Market: Buyers Have More Leverage

Hosted by Buddy Blake, Buddy Blake Real Estate
Sep 18, 2026β€’πŸŽ§ 00:04:14 listen
Cover for Grand Strand Housing Market: Buyers Have More Leverage

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The Grand Strand housing market is currently a buyer's advantage market, with fluctuating interest rates and aggressive new construction incentives from builders keeping prices stable and inventory available. While single-family home sales have cooled and condo demand has surged, home prices remain flat, making this an opportune time for buyers in Myrtle Beach and Horry County.

πŸ”‘ Key Takeaways

  • The Grand Strand is currently a buyer's market with increased leverage due to interest rate fluctuations and new construction incentives like closing cost assistance and rate buy-downs.
  • Condo sales are significantly up while single-family home sales are down, indicating a notable shift in buyer preferences toward more affordable housing options.
  • Home prices in the Grand Strand remain stable and flat despite declining sales volume, supported by new construction supply and builder incentives that keep prices competitive.
  • Myrtle Beach and the surrounding area remain affordable compared to other coastal markets, making this an ideal time for first-time buyers to enter the market.
  • Builder incentives are actively helping to maintain market stability during periods of higher mortgage rates, offsetting reduced buyer demand.

πŸ“‹ Episode Chapters

0:00Introduction to Grand Strand Housing Market
0:34Buyer's Market Conditions and Interest Rate Impact
1:05New Construction Builder Incentives Explained
1:40Shift from Single-Family to Condo Preferences
2:19Home Prices Remain Stable Despite Sales Decline
3:01Buyer Advantages and Market Timing
3:37Practical Homebuying Considerations
4:00Closing Remarks and Resources
The Grand Strand remains stable, but fluctuating mortgage rates and aggressive new-construction incentives are giving buyers more leverage. Condo demand is rising while single-family sales have cooled without causing a dramatic price decline.

Episode Summary

If you're looking for a new home, listen up because we have the First Alert for you. Try to make sure it has air conditioning first off. It is a buyer's market in the Grand Strand right now. Our Leah Smith spoke with real estate experts to find out what's happening with the local housing market. She joins us live now, so tell us what you discovered today, Leah. Nicole, Eric, the Grand Strand housing market is stable, but local experts tell me that the interest rates fluctuating are cooling down some buyer interest. But the new construction incentives are helping to keep the market moving. Rates came back down in February. Buyers jumped back in off the fence. You saw a huge rush in quarter two. We did as well. And right now, as rates have crept back up, you're starting to see pending sales come down just a little bit, but that's one thing that Myrtle Beach is still very, very affordable. One of the things driving our marketplace here is new construction, a lot of national home builders here helping keep prices affordable for buyers, offering incentives in terms of closing costs, interest rate buydowns, and that's one thing that's kind of a wildcard in the current marketplace. While builder incentives are helping drive new construction, the overall numbers show a major shift in what people are buying. Well, this time last year, single family homes were a little bit higher than they are now. Those numbers are down, but the condo sales are much higher than they were this time last year. So, you look at the big picture, it's telling us that single family homes are still selling well. There's still interest. People are still buying. It's a stable market. Uh and we're in a a peak from last year on condo sales, so there seems to be more interest in those. Even with fewer single family homes closing, prices across the Grand Strand aren't taking a hit. Uh we've seen a decline in sales, but we haven't seen prices drop dramatically yet, and I think that's one thing that just shows we are insulated. Uh we have a lot of new construction out there that is enticing buyers to buy, especially our first-time buyers. There's a lot of incentives right now we're seeing, so that's what we're seeing kind of keep prices pretty much flat. If we see a decline in sales significantly over a longer period of time, I think you'll see prices soften a little bit long-term. But right now, we're not seeing that yet. The housing market operates on basic supply and demand, so these new houses being built should help to keep those prices steady. In Horry County, Leah Smith, WMBF News.

Show Notes

πŸŽ™οΈ Real Stories with Buddy Blake β€” Episode Grand Strand Housing Market: Buyers Have More Leverage The Grand Strand housing market is currently a buyer's advantage market, with fluctuating interest rates and aggressive new construction incentives from builders keeping prices stable and inventory available. While single-family home sales have cooled and condo demand has surged, home prices remain flat, making this an opportune time for buyers in Myrtle Beach and Horry County. πŸ“‹ Chapters 0:00 - Introduction to Grand Strand Housing Market 0:34 - Buyer's Market Conditions and Interest Rate Impact 1:05 - New Construction Builder Incentives Explained 1:40 - Shift from Single-Family to Condo Preferences 2:19 - Home Prices Remain Stable Despite Sales Decline 3:01 - Buyer Advantages and Market Timing 3:37 - Practical Homebuying Considerations 4:00 - Closing Remarks and Resources πŸ”‘ Key Takeaways β€’ The Grand Strand is currently a buyer's market with increased leverage due to interest rate fluctuations and new construction incentives like closing cost assistance and rate buy-downs. β€’ Condo sales are significantly up while single-family home sales are down, indicating a notable shift in buyer preferences toward more affordable housing options. β€’ Home prices in the Grand Strand remain stable and flat despite declining sales volume, supported by new construction supply and builder incentives that keep prices competitive. β€’ Myrtle Beach and the surrounding area remain affordable compared to other coastal markets, making this an ideal time for first-time buyers to enter the market. β€’ Builder incentives are actively helping to maintain market stability during periods of higher mortgage rates, offsetting reduced buyer demand. πŸ” Topics Covered in This Episode β€’ Introduction to Grand Strand Housing Market β€’ Buyer's Market Conditions and Interest Rate Impact β€’ New Construction Builder Incentives Explained β€’ Shift from Single-Family to Condo Preferences β€’ Home Prices Remain Stable Despite Sales Decline β€’ Buyer Advantages and Market Timing β€’ Practical Homebuying Considerations β€’ Closing Remarks and Resources ━━━━━━━━━━━━━━━━━━━━━━ About Your Host Buddy Blake, Buddy Blake Real Estate πŸ“ Wilmington, NC πŸ“ž (910) 395-1000 βœ‰οΈ buddy@buddyblake.com ❓ Questions Answered Q: Is the Grand Strand housing market a buyer's or seller's market in 2024? A: The Grand Strand is currently a buyer's market. Buyers have increased leverage due to fluctuating mortgage rates, new construction incentives, and stable inventory, particularly in new construction developments. Q: What builder incentives are available for home buyers in Myrtle Beach? A: National home builders in the Grand Strand are offering closing cost assistance, interest rate buy-downs, and other attractive incentives to keep homes affordable, especially for first-time buyers navigating higher interest rate environments. Q: Are home prices dropping in the Grand Strand housing market? A: No, home prices in the Grand Strand are remaining stable and flat rather than declining dramatically. This is largely due to new construction supply and builder incentives that maintain affordability despite softer sales activity. Q: Why are condo sales rising while single-family home sales are falling? A: Condo sales are increasing as buyers shift preferences toward more affordable housing options and potentially lower maintenance properties, while single-family home sales have cooled due to higher interest rates and buyer hesitation, though prices haven't declined. Q: Is now a good time to buy a home in the Grand Strand? A: Yes, this is a good time for buyers in the Grand Strand. Buyers have leverage through builder incentives, stable pricing, available inventory in new construction, and the flexibility to negotiate, making it an ideal market for those considering a purchase. πŸ“± Follow & Connect: β€’ YouTube: https://www.youtube.com/@buddyblakenc β€’ Facebook: https://www.facebook.com/buddyblakedotcom πŸ“Ž Resources & Links πŸ“– Read the full blog post: https://www.buddytheblogger.com/r/ODIfBcu3 🌐 Website: https://buddyblake.com πŸ’Ό Free Home Value - No Registration Rquired: https://expresshomesale.com ━━━━━━━━━━━━━━━━━━━━━━ 🏠 FREE HOME VALUE ESTIMATE Curious what your home is worth? Get a free instant estimate. https://www.buddytheblogger.com/r/wpsW_mql πŸ“Š COST OF WAITING CALCULATOR See what waiting could cost you β€” the real numbers. https://expresshomesale.com ━━━━━━━━━━━━━━━━━━━━━━ βš–οΈ Equal Housing Opportunity Powered by https://buddyblake.com πŸš€ Amplify YOUR content with AI β€” Learn more at https://reiosai.com
πŸ“ Full Episode Transcript

Full Episode Transcript: Grand Strand Housing Market: Buyers Have More Leverage

This is the complete, auto-generated transcript of the episode. Timestamps are provided for quick reference.

0:00Welcome to Real Stories with Buddy Blake. Today's episode features real estate insights from Buddy Blake Real Estate. Let's dive in. Hey everyone.

0:15Welcome back to Real Stories with Buddy Blake. Today, we're diving into something that affects a lot of people in the Grand Strand area, the housing market. And honestly, if you're thinking about buying a home right now, you need to hear this. Buddy, what's going on with homes in Myrtle Beach and the surrounding area?

0:34Hey, thanks for having me. So right now, it's actually a buyer's market in the Grand Strand, which is pretty interesting. What we're seeing is that interest rates have been fluctuating and that's definitely cooling down some buyer interest.

0:51But here's the thing. New construction incentives are really keeping the market moving forward. Oh, that's cool. So when rates come down, people jump back in.

1:02But when they go back up, things slow down a little. That makes sense. What kind of incentives are the builders actually offering right now? Great question. So we've got a lot of national home builders in the area and they're offering some really attractive incentives.

1:17Closing cost assistance, interest rate buy downs, things like that. It's helping to keep prices affordable, especially for first time buyers. And honestly, that's a big deal because it's keeping the market stable even when rates are high.

1:33Love that. So people have options. But I'm curious, is the market shifting in terms of what people actually want to buy? Like, are they going for single family homes or is something else happening? Yeah, so this is really interesting.

1:46Single family home sales are actually down compared to last year. But condo sales are way up. So you're seeing a real shift in buyer preferences. People are still buying and the market is still stable, but they're choosing condos more than they were before.

2:04Wow, that's a pretty significant change. I wonder what's driving that. Is it pricing or are people just looking for something different? And here's what I really want to know.

2:14Are home prices actually going down in the grand strand or are they holding steady? So that's the good news. Even though we've seen a decline in sales, prices haven't dropped dramatically. And I think that's because we're insulated by all that new construction we talked about. Myrtle Beach is still very affordable compared to a lot of other markets, and the builders are enticing people to buy with those incentives.

2:38So prices are staying pretty much flat right now. If sales decline significantly over a longer period, then, yeah, we might see prices soften, but we're not there yet. That makes so much sense.

2:50It's all about supply and demand, right? More houses being built means more options for buyers, which keeps prices from skyrocketing. So if someone's thinking about buying in the grand strand, whether it's Myrtle Beach or anywhere in Horry County, what's your take on the market right now?

3:06Honestly, it's a good time for buyers. You've got leverage, interest rates are something to watch, but the builder incentives are real and prices are stable. The market isn't crazy.

3:17It's steady and there's inventory out there, especially in new construction. So if you've been thinking about it, now's a decent time to explore your options. I appreciate that perspective. And hey, one last thing.

3:31You mentioned air conditioning at the top. I'm guessing that's pretty important in South Carolina. Oh, absolutely. Make sure that's on your checklist. Oh, absolutely. Make sure that's on your checklist.

3:42Trust me, you'll thank yourself when summer hits. Fair point. Buddy, thanks so much for breaking down what's happening in the grand strand housing market. Really appreciate you being here.

3:53And I think a lot of people are going to find this helpful. Thanks for having me. It's always good to talk about what's really happening out there in the market. Thanks for listening to Real Stories with Buddy Blake.

4:04For more episodes and to learn more, check the show notes. See you next time.

❓ Frequently Asked Questions

Is the Grand Strand housing market a buyer's or seller's market in 2024?

The Grand Strand is currently a buyer's market. Buyers have increased leverage due to fluctuating mortgage rates, new construction incentives, and stable inventory, particularly in new construction developments.

What builder incentives are available for home buyers in Myrtle Beach?

National home builders in the Grand Strand are offering closing cost assistance, interest rate buy-downs, and other attractive incentives to keep homes affordable, especially for first-time buyers navigating higher interest rate environments.

Are home prices dropping in the Grand Strand housing market?

No, home prices in the Grand Strand are remaining stable and flat rather than declining dramatically. This is largely due to new construction supply and builder incentives that maintain affordability despite softer sales activity.

Why are condo sales rising while single-family home sales are falling?

Condo sales are increasing as buyers shift preferences toward more affordable housing options and potentially lower maintenance properties, while single-family home sales have cooled due to higher interest rates and buyer hesitation, though prices haven't declined.

Is now a good time to buy a home in the Grand Strand?

Yes, this is a good time for buyers in the Grand Strand. Buyers have leverage through builder incentives, stable pricing, available inventory in new construction, and the flexibility to negotiate, making it an ideal market for those considering a purchase.

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