How to Use Buddy The Blogger

Follow these simple steps to create professional, SEO-optimized multi-channel content in minutes — then plan, share, track, and refine with AI-powered tools

Step 1: Complete Your Profile

After signing up and getting approved, the first thing to do is visit Settings. Fill in your company name, website URL, CTAs, social links, and upload your logo.

Pro tip: Use the "✨ AI Suggest" feature that auto-fills branding suggestions based on your website. This is critical because all generated content is personalized using these settings.

Step 2: Choose Your Input Method

Choose the input method that fits your workflow.

Audio

Hit the big record button and talk about your topic for up to 15 minutes. Speak naturally — the AI handles the rest. Add optional typed directions below to guide the output.

Photo

Take a photo with your camera or upload existing images. Add a voice note or typed context to explain what the photo is about. Great for property listings, events, or products.

Video

Upload a video file (up to 500MB). Buddy extracts the audio, transcribes it, and uses that as the content source. Add a voice note for extra context.

Type

Just type your topic and any details directly. Perfect when you know exactly what you want to write about. Include keywords, angles, or specific instructions.

YouTube

Paste any YouTube URL. Buddy fetches the transcript and uses it as the blog source. You can optionally embed the video directly in your blog post.

Learn more about all input modes

Step 3: MLS Listing Mode

Are you in real estate? Use the dedicated MLS Listing tab on the Dashboard to create compelling, Fair Housing Act-compliant property descriptions.

  • Property Setup: Choose between Residential, Commercial, or Land. Use the Google Places integration for accurate address entry and optionally provide a subdivision name.
  • Rich Context: Upload multiple PDF files (like MLS detail sheets or property notes) and optionally add a voice recording or voice memo to capture the essence of the property.
  • Custom Output: Adjust the character count target (500-5000 characters, defaulting to 1000) so your listing perfectly fits your MLS constraints.
  • Smart Generation: Powered by your choice of ChatGPT, Claude, or Gemini, the output is engaging, conversational, and includes an automatic Google Street View photo of the property.
Learn more about MLS Listing Descriptions

Step 4: Google Review Mode

Have a great customer review? Turn it into a 2,000+ word SEO-optimized blog post with Google Review Mode. The review becomes social proof woven into rich neighborhood or market content — not just a republished quote.

  • Review Details: Enter the reviewer's name, their 1-5 star rating, and paste the review text. Use Google Places autocomplete for the address, and optionally add a subdivision name or property URL.
  • Visuals: A beautiful, styled testimonial card with star ratings is automatically embedded directly in your blog HTML. Plus, the AI generates a custom testimonial graphic image to use on social media.
  • AI Power: Compatible with all three AI engines (ChatGPT, Claude, Gemini) to craft the perfect story around your successful transaction.
Learn more about Google Review Mode

Step 5: Configure Your Options

Select exactly what you want Buddy to generate. Check any or all of the options:

Blog Post(On by default) A full 2,000+ word SEO-optimized blog post with internal links to your website, key takeaways, and CTAs.
Landing PageA companion landing page with hero section, FAQ, comparison tables — great for topic hubs.
Google Business PostA short Google Business post (under 1,500 chars) with a link back to your blog. Copy it directly into Google Business Profile.
Facebook PostAn engaging social post with emojis and hashtags designed for likes, comments, and shares.
YouTube DescriptionA fully optimized video description with timestamps, links, and hashtags.
Email TemplateA 'Monday Morning Coffee' newsletter teaser that links to your full blog post.
Embed Audio in BlogRecord audio and embed an HTML5 player directly in your blog post — like a mini podcast for readers.

Additional powerful settings:

  • Link Building Source: Provide your website URL. Buddy crawls your sitemap to discover and validate all pages for strategic internal linking.
  • Reference Specific URLs: Pin exact pages you want the AI to prioritize for linking in the generated content.
  • Photo Upload Manager: Attach images to any content type. Photos come with AI-powered enhancement tools — Auto Enhance, Smart Crop (16:9, 4:3, 1:1, 3:2), and Background Removal.
  • Embed YouTube Video: When using the YouTube input mode (or manual entry), optionally embed the video directly in your blog post.
See how Multi-Channel Content works

Step 6: Featured Image Generation

When Featured Image is checked in your options, Buddy automatically generates a custom AI image for your blog post.

  • Multi-Purpose: The featured image appears on the Result page and can be used as the hero image on your blog, social media shares, and email header.
  • Regeneration: Users can also generate new images from the Result page at any time if the first one isn't quite right.

Step 7: Generate & Compare

When you're ready, you have three powerful options: "Generate with ChatGPT", "Generate with Claude", and "Generate with Gemini".

  • Each uses a different AI model (ChatGPT, Claude, Gemini) with distinct writing styles.
  • You can generate with one, review it, go back and try the others to compare.
  • The result page shows all your content in easy-to-navigate tabs.
Learn about Tri-Model AI Comparison

Step 8: Publish Your Content

After generating your content, it's time to publish! Here's the important part: all your generated content (Google Business Post, Facebook Post, YouTube Description, Email) automatically includes a link to your blog post URL. This means the URL MUST match what's on your website.

  • Copy the HTML: Use the Copy HTML button on the Blog Post tab. This copies the full blog with tracking already embedded.
  • Paste into your CMS: Switch to HTML/Code view in your CMS (WordPress, Sierra, etc.) and paste the content.
  • Keep the URL consistent: The blog URL is embedded in ALL your generated content (Google Business, Facebook, YouTube, Email). If your CMS changes the URL, those links will break.
  • Sierra Users: Sierra auto-generates the slug from your post title. Use the exact title shown in the Sierra Publishing Guide on the Result page. This ensures everything matches perfectly.
  • Non-Sierra Users: Make sure the slug/URL in your CMS matches what Buddy generated. Most CMS platforms let you edit the slug before publishing.
  • Test your link: After publishing, use the "Verify My Post is Live" button to confirm everything works.

Step 9: Generate Additional Content

Did you forget to generate a Facebook post or decide you need a Landing Page later? The Generate Additional Content section on the Result page has you covered.

  • On-Demand: Come back to any saved post and generate missing content types (Blog, Landing Page, Google Business, Facebook, YouTube, Email) instantly.
  • MLS-First Workflow: For MLS listings, generate the listing description first, post it to your MLS, save the live property URL, and then generate the blog and other content that links directly to it.

Step 10: Review & Refine

Before or after you publish, you have complete control over the final result. The Result page offers:

  • Inline Rich Text Editor: Edit any generated content directly in the browser — change headlines, tweak paragraphs, add details — and save instantly.
  • AI Tools bar: Quick access to AI Title Suggestions (5 alternatives), SEO Score (0-100 with improvement tips), and AI Improve (content-specific enhancements per tab).
  • "Edit with AI": A section in each tab for targeted AI regeneration with additional instructions, including photo uploads for new images.
  • Photo Enhancement: Upload images and use Auto Enhance, Smart Crop, or Background Removal tools powered by AI.
  • MLS Description Tab: Shows the property address, Google Street View photo, and a plain-text listing description with character count vs target, plus a plain-text copy button.
  • Audio Embed Management: Replace or remove embedded audio easily from the Result page.
  • Send to Email: Review, edit, then manually send the generated email template.
  • Auto-save: Your posts are automatically saved so you never lose your work.

Step 11: Self-Hosted Video Embedding

When using Video mode, check Embed Video in Blog to include the video directly in your blog post.

  • Fast Hosting: Videos are hosted on Cloudinary (not YouTube) — ideal for quick market updates and timely content without the hassle of a YouTube channel.
  • SEO Boost: VideoObject structured data is automatically injected for rich snippets in search results.
  • Full Control: On the Result page, you can replace or remove the embedded video at any time.

Step 12: AI Podcast Generation

From the Result page, click "🎙️ Turn Into Podcast" to create a 2-person AI podcast from any audio post.

  • AI Co-Host: Your original recording is paired with an AI host who introduces the show and asks questions.
  • Customization: Choose from multiple AI host voices and set a custom podcast name in Settings.
  • Easy Sharing: The assembled podcast is playable on the Result page and can be embedded directly in your blog HTML.
Learn more about Audio Features

Step 13: Track & Analyze

Measure the real impact of your content without complicated setups. Buddy monitors when your blog posts go live and tracks their status across the web.

  • Zero-Config Tracking: View tracking is handled via an embedded 1x1 pixel, while link clicks are tracked via a lightweight embedded script. Just copy the generated blog HTML and paste it into your CMS.
  • Status Badges & Indexing: Easily see if a post is Draft, Published, Indexed, or Deindexed. Automatically tracks indexing status across Google, ChatGPT, Gemini, Bing, Claude, and Perplexity.
  • Summary Cards & Charts: View Total Views, Unique Visitors, Link Clicks, and Published Posts over time (7d, 30d, 90d filters).
  • Top Performers & AI Insights: See your top-performing posts and top-clicked links, plus AI-powered analysis on your engagement trends.
  • Pro Tip (Google Follow): Set up your RSS feed in Settings to enable Google Follow. This lets people subscribe to your website directly from Google Search and Chrome, delivering your new content to their Google Discover feed.
Explore Analytics & Tracking

Step 14: Enable Auto-Enhance Content

Keep your published content fresh and competitive automatically. Enable Auto-Enhance Content in Settings to let AI scan your posts daily for outdated statistics, stale market data, and missing information.

Auto-Enhance Content feature
  • Smart Scanning: AI uses live Google Search to find the latest data relevant to your posts and proposes targeted replacements.
  • Impact Scoring: Every enhancement includes before/after SEO Score and AI Visibility Score so you can see exactly how each update improves your ranking.
  • One-Click Approval: Nothing changes until you approve it. Review enhancements via email notifications with Approve/Reject buttons, or manage them from the Content Intelligence panel on each post.
  • How to Enable: Go to Settings → scroll to Content Intelligence → toggle ON Auto-Enhance Content.
Learn more about AI Tools & Auto-Enhance

Step 15: Live Market Data Widget

For real estate users, keeping local market content up-to-date is effortless.

  • Auto-Embedded Widgets: When a blog post includes subdivision statistics, a dynamic widget is automatically embedded into the post.
  • Real-Time Stats: Displays current median price, price/sqft, days on market, homes sold, YoY price change, and FSBO listings.
  • Always Fresh: The widget auto-refreshes weekly on Monday mornings, and gracefully hides itself if data ever becomes unavailable.

Step 16: Share & Discover

Check out the Sharing Board where users can share their successful posts with the community. Found an interesting topic? Use the "Make It Mine" feature to regenerate someone else's topic with your own branding, website, and location — ensuring zero duplicate content while leveraging proven ideas. This is a great way to discover new content angles and stay inspired.

Also, head to the Leaderboard to see who's crushing it! The leaderboard ranks all users by posts created, page views, unique visitors, link clicks, and shares. Switch between timeframes to see who's on top and view their stats. It's a fun way to stay motivated and see how your content stacks up against the community.

Explore the Community features

Step 17: Content Ideas

Use Content Ideas to discover trending topics and get personalized SEO suggestions to fuel your growth engine.

  • AI Topic Generation: Get national and local trending topics with quality scores to help you decide what to write next.
  • SEO Quick Wins: Receive actionable insights and recommendations based on your recent posts to improve your search visibility.
  • Quick Start: Found the perfect topic? Just click "Create This Post" to jump straight into generating it.
Learn more about the Content Ideas

Step 18: Set Up Your AI Chat Widget

Engage visitors and capture leads automatically by enabling the AI Chat Widget from Settings → Chat Widget.

  • Smart Conversations: The widget appears as a floating chat bubble. Visitors can ask questions and get instant, personalized AI answers based on your location and branding.
  • Lead Capture: After a few natural exchanges, the AI asks for contact info (name, email, phone) and automatically emails it to you as a fresh lead.
  • Customizable: Make it yours by customizing the avatar, display name, brand color, greeting message, and up to 4 quick-action buttons (link, phone, or email).
  • Easy Installation: The widget is automatically included when you copy generated blog HTML. To place it site-wide, simply copy the embed script tag from Settings. (It uses a special __btbChatbotLoaded guard so multiple scripts never conflict).

Step 19: Training Videos

Need a visual guide? Access our Training Videos from the top navigation bar (the Play icon) or by visiting the dedicated page.

  • Step-by-Step Guides: Watch how-to videos covering all platform features to master your workflow.
  • Always Growing: New videos are added regularly by our admin team as new features roll out.
Watch Training Videos

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